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ooptify

Your current software likely costs more than you think See why

Run your entire optometry practice with one all-inclusive platform.

Online booking, clinical records, dispensing, supplier ordering, communications and reporting—without assembling and paying for multiple add-ons.

The ooptify appointments calendar showing a monthly practice schedule and appointment details.

Trusted by our partners

  • ZEISS
  • Rodenstock
  • HOYA
  • Alcon

Why ooptify

Everything a practice needs, priced as one

Practices commonly pay for five or more separate products, add-ons and services. ooptify bundles them into one subscription.

One subscription, not five

Booking, clinical records, dispensing, inventory, billing, communications and support live in one platform — and one predictable bill.

Know your true software cost

Most practices only compare headline subscriptions. We help you count every add-on, integration and support contract.

Try it before you talk to anyone

Create a sandbox account in approximately 30 seconds and explore a working system. No sales call required.

How it works

One platform for the whole workflow

  1. Patients book online

    Bookings land straight in your live calendar — no third-party widget to pay for or sync.

  2. You run the day

    Appointments, consultations, dispensing, tasks and supplier orders tracked in one dashboard.

  3. Billing takes care of itself

    Invoices, payments and Medicare or health-fund claims flow through to end-of-day reconciliation.

  4. You see how the practice is doing

    Revenue against target, sales mix and recall success — live, not at year end.

What’s included

One subscription, clearly scoped

See the capabilities included with ooptify, along with any usage charges, external accounts or availability limits.

Scheduling and booking

  • Appointments and calendar
  • Online booking
  • Appointment reminders and recalls

Clinical and dispensing

  • Patient records
  • Clinical consultations
  • Dispensing and lab jobs
  • Inventory and supplier ordering

Billing and payments

  • Billing and invoicing
  • Medicare and health-fund claiming
  • Xero integration

Hosting, marketing and operations

  • Cloud hosting
  • Marketing audience sync
  • Reporting and analytics
  • Multi-location operations
  • Security and permissions
  • Audit log
  • Support and onboarding

Compare costs

Your current setup likely costs more than you think

Whether you pay monthly, annually or bought your system outright, the real cost only shows once online booking, SMS, claiming tools, inventory systems, hosting, support and other add-ons are counted.

Example: A growing optometry practice with five practitioners and one location. Placeholder

Typical fragmented stack, per month
$675
ooptify example subscription, per month
$349
Potential annual difference
$3,912

Illustrative placeholder figures — see the full comparison for methodology and assumptions.

No demo required

Try the real thing, right now

See how booking, clinical records, dispensing and reporting work together in one connected platform.

See ooptify for yourself in about 30 seconds

Start with the sandbox, or compare ooptify with the tools and add-ons you pay for today.