Your current software likely costs more than you think See why
Run your entire optometry practice with one all-inclusive platform.
Online booking, clinical records, dispensing, supplier ordering, communications and reporting—without assembling and paying for multiple add-ons.
Trusted by our partners
- Commonwealth Bank
- ZEISS
- Rodenstock
- HOYA
- VSP
- Alcon
Why ooptify
Everything a practice needs, priced as one
Practices commonly pay for five or more separate products, add-ons and services. ooptify bundles them into one subscription.
One subscription, not five
Booking, clinical records, dispensing, inventory, billing, communications and support live in one platform — and one predictable bill.
Know your true software cost
Most practices only compare headline subscriptions. We help you count every add-on, integration and support contract.
Try it before you talk to anyone
Create a sandbox account in approximately 30 seconds and explore a working system. No sales call required.
How it works
One platform for the whole workflow
Patients book online
Bookings land straight in your live calendar — no third-party widget to pay for or sync.
You run the day
Appointments, consultations, dispensing, tasks and supplier orders tracked in one dashboard.
Billing takes care of itself
Invoices, payments and Medicare or health-fund claims flow through to end-of-day reconciliation.
You see how the practice is doing
Revenue against target, sales mix and recall success — live, not at year end.
Everything included
Stop paying for the same things twice
These are the products and services practices typically buy separately — and that ooptify includes.
Scheduling and booking
- Appointments and calendar
- Online booking
- Appointment reminders and recalls
Clinical and dispensing
- Patient records
- Clinical consultations
- Dispensing and lab jobs
- Inventory and supplier ordering
Billing and payments
- Billing and invoicing
- Medicare and health-fund claiming
- Xero integration
Hosting, marketing and operations
- Cloud hosting
- Marketing audience sync
- Reporting and analytics
- Multi-location operations
- Security and permissions
- Audit log
- Support and onboarding
Compare costs
Your current setup likely costs more than you think
Whether you pay monthly, annually or bought your system outright, the real cost only shows once online booking, SMS, claiming tools, inventory systems, hosting, support and other add-ons are counted.
Example: A growing optometry practice with five practitioners and one location. Placeholder
- Typical fragmented stack, per month
- $705
- ooptify example subscription, per month
- $349
- Potential annual difference
- $4,272
Illustrative placeholder figures — see the full comparison for methodology and assumptions.
No demo required
Try the real thing, right now
See how booking, clinical records, dispensing and reporting work together in one connected platform.
See ooptify for yourself in about 30 seconds
Start with the sandbox, or compare ooptify with the tools and add-ons you pay for today.